World AIDS Day 2026 social toolkit: Rethink. Rebuild. Rise.
Join the movement to #RethinkRebuildRise
The HIV response has always been driven by resilience, science, activism and collaboration. As funding cuts and shifting global priorities threaten progress, we must rethink how the response is financed and delivered, rebuild essential services and strengthen community-led responses, and rise together to secure a stronger, more sustainable future for all.
This World AIDS Day, 1 December 2026, we focus on one word: rebuild.
In July, the global HIV community came together at AIDS 2026, the 26th International AIDS Conference. We rethought how the HIV response is financed, delivered and led. Now is the time to turn those ideas into lasting change – to rebuild.
Rebuilding is not simply about restoring what has been lost. It is about building a stronger, more sustainable and people-centred HIV response.
It means protecting and strengthening essential HIV services, empowering communities to lead, securing sustainable financing and safeguarding the science that drives progress. It means ensuring that people living with and affected by HIV have a voice in shaping the services and decisions that affect their lives.
The time to rebuild is now. And everyone has a role to play.
This World AIDS Day, we want to hear from you
What needs to be rebuilt? What is already working? And what will you do to help build a stronger HIV response?
Join the global movement by sharing your story, message, photo or video, using the hashtag, #RethinkRebuildRise. Show the world what rebuilding the HIV response looks like in your community and how you are making it happen.
To help guide your message, consider these prompts:
Rethink
- What should change in how we approach the HIV response?
Rebuild
- What must we protect, restore or strengthen to rebuild the HIV response?
- What does a rebuilt HIV response look like in your community?
- Which service, programme or partnership should we prioritize rebuilding? Why?
- What should be rebuilt differently?
- What has your community already rebuilt? What did it take?
- What actions will you take to rebuild the HIV response?
Rise
- What does it mean for all of us to rise together?
We have the science, the experience and the community leadership. Now we need the commitment and collective action to rebuild a stronger HIV response, grounded in the rights and dignity of all people.
#RethinkRebuildRise
Additional ways to show your support
Besides sharing your personal #RethinkRebuildRise message, you can use our ready-to-post social messages and graphics. Feel free to customize.
Click, save and post using #RethinkRebuildRise.
Suggested social language
General messages of support
The #HIV response has always been driven by resilience, science and community action.
Now is the time to rebuild essential services, put people first, and secure a stronger, more sustainable future for all. #WorldAIDSDay #RethinkRebuildRise
Share on XRebuilding the #HIV response is about more than restoring what has been lost. It’s about creating something stronger, more equitable and sustainable.
This #WorldAIDSDay, let’s turn commitment into action. #RethinkRebuildRise
Rethink how we respond. Rebuild what matters. Rise together.
This #WorldAIDSDay, we must protect scientific progress, strengthen community-led responses and ensure no one is left behind. #RethinkRebuildRise
Rebuilding the #HIV response takes action: sustained investment, stronger health systems and meaningful community leadership.
This #WorldAIDSDay, let’s turn commitments into lasting change. #RethinkRebuildRise
As an organization
On #WorldAIDSDay, we’re committed to rebuilding a stronger #HIV response that puts people first.
Here’s how we’re turning that commitment into action: [add your work]. #RethinkRebuildRise
A stronger #HIV response starts with action.
This #WorldAIDSDay, we’re working to strengthen services, advance equity and support communities most affected by HIV.
Together, we can rebuild. #RethinkRebuildRise
As a researcher or health worker
This #WorldAIDSDay, I stand for #HIV research that responds to community needs and advances equitable access to scientific progress. #RethinkRebuildRise
Rebuilding the #HIV response happens every day, in clinics, communities and research labs. This #WorldAIDSDay and every day, I’m proud to contribute to a stronger, more people-centred HIV response. #RethinkRebuildRise
As a community member or advocate
Communities have always been at the heart of the #HIV response.
This #WorldAIDSDay, let’s commit to ensuring community-led responses have the recognition, resources and sustained support they need to lead and thrive. #RethinkRebuildRise
What does rebuilding the #HIV response look like in your community? For me, it means... [add your perspective or experience].
#WorldAIDSDay #RethinkRebuildRise
Tips for sharing on social media
Like, share and comment
Comment on others’ posts, reshare posts, and actively engage with your audience by responding to comments, questions and messages.
Your voice matters. Together, we can help shape a stronger, more equitable HIV response. Thank you for being part of the global HIV community and helping drive change. This World AIDS Day, let’s rebuild together and rise together.
Hashtags
Primary hashtags
#RethinkRebuildRise #WorldAIDSDay
Other potential hashtags
#WAD2026 #WAD #HIV #AIDS #UequalsU #HIVtreatment #HIVawareness #PrEP #HIVprevention #ResearchMatters #GlobalHealth #PutPeopleFirst #HIVScience2027 #IAS2027 #HIVR4P2027
Mentions
Tag the IAS and relevant partner organizations, community leaders and collaborators to amplify your message.
Facebook: @iasociety
Instagram: @iasociety
X: @iasociety
Bluesky: @iasociety.bsky.social
Stay connected
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Join us in Geneva
Be part of HIV Science Geneva 2027
In July 2027, the global HIV community will come together in Geneva, Switzerland, for two leading scientific conferences: HIVR4P 2027, the 6th HIV Research for Prevention Conference (10-12 July), and IAS 2027, the 14th IAS Conference on HIV Science (12-15 July).
HIVR4P 2027 is where new discoveries in prevention science are discussed; IAS 2027 is where the roll out and scale up of proven prevention interventions are explored. Together, they offer a week to turn our commitment to rebuild into evidence-based action.
Registration opens on 17 November 2026.
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